Zell Pay is a money transfer app that enables people to send money instantly and easily. Since most of money transfer services give you hassle for sending money, Zelle Pay provides instant, safe and no-fee transactions for sending/receiving money through smartphones. I convey their selling point, “Send and receive money without hassle” into this six-series advertising campaign.
Media: Subway interior display vertical 21”W by 22”H and horizontal 46”W by 11”H
Location: Manhattan, Queens and Brooklyn bounds subway
Target audience: Millennials in New York City