Brandless
Ad Campaign

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[School Project]

An advertising campaign for an online retail company Brandless, where everything is sold at $3. I use the phrase “Because we know” and office related keywords for each headlines to catch attention especially from office workers. It tells them of the company’s promise, which is putting people first, not their profits. I aimed to make the ads sound more reliable and relatable.

Media: Subway interior display (vertical) 21” W by 22” H
Location: Manhattan bound subway
Target audience: Office workers in New York City area

2017